Lenny

Shorter sentences, bolder statements, hell, they needed to say things that didn’t entirely make sense when you analyzed them, but sounded cool. Political campaigns clearly need to be more approachable, more relatable than what the Dems are doing. Look at AOC, Bernie, and JC, THAT is the messaging that resonates.

Also, way more calls to action. What are YOU doing and what should I do? And stop asking me for damn money - you can invoice me when the work is complete.