Apple credits its DEI program as helping make the iPhone maker the most valuable company in the world.

Summary

Apple shareholders rejected a conservative group’s call to abandon DEI efforts, citing legal and financial risks.

The group, referencing Trump’s ban on federal DEI programs, argued that such initiatives are divisive. Tim Cook defended Apple’s approach, affirming respect for all while acknowledging potential policy revisions.

Other major companies have reduced their diversity programs under conservative pressure, but Apple maintains that DEI integral to its success.

Advocates argue DEI broadens fairness and inclusivity, while critics claim it undermines merit-based hiring.